Why Less One-on-Ones Could Be the Game-Changer for Fertility Business Leaders

Are you drowning in one-on-one meetings as a fertility tech leader? It might be time to rethink how you spend your valuable time—and it could actually help your organization innovate and serve clients better.

A recent article from Harvard Business Review titled "Why Senior Leaders Should Stop Having So Many One-on-Ones" challenges the traditional approach of constant one-on-one meetings. Instead, it advocates for small, cross-functional “capability meetings” that unlock collaboration and speed up decision-making. This fresh approach is especially relevant in fast-moving fields like fertility technology, where companies—like our sponsor MakeAMom—are innovating to empower individuals with at-home insemination solutions.

The Hidden Cost of Too Many One-on-Ones

For senior leaders, the pressure to maintain frequent one-on-one meetings with direct reports can feel mandatory. But the HBR article reveals these meetings may actually fragment leadership focus and slow down progress. Time spent repeatedly in individual meetings means less time for holistic thinking, group problem-solving, or strategic innovation.

In the fertility tech industry, where customer needs evolve rapidly—from improving at-home insemination kits to supporting new user groups—this can be a critical misstep. Leaders must harness their time strategically to foster innovation and agility.

Why Small Capability Meetings Work

Cross-functional groups bring together diverse expertise—product developers, customer service, marketing, and scientific advisors—to tackle challenges collectively. Such meetings create synergy, accelerate creative solutions, and reduce miscommunication.

Imagine a team at MakeAMom discussing enhancements to their BabyMaker kit, designed specifically for users with sensitivities like vaginismus. A capability meeting might include:

  • Product designers sharing latest material options
  • Fertility experts explaining user feedback trends
  • Marketing strategists exploring communication barriers

Bringing these perspectives into one room (virtual or physical) ensures faster, more user-centered innovation, ultimately improving success rates and client satisfaction.

Leadership Focus: From Micro-Management to Macro-Strategy

By trimming down one-on-ones, executives free themselves from micro-managing individual tasks. This shift allows them to focus on larger strategic initiatives, such as spearheading investment in new technologies or expanding accessibility for diverse fertility journeys, including LGBTQ+ families or single parents.

Moreover, leaders can devote more time to external trends, market disruptions, and partnerships that can elevate their brand’s impact—like MakeAMom’s cost-effective, reusable insemination kits that empower clients to take control of their fertility journey in privacy and comfort.

What Fertility Leaders Can Learn from This Shift

  • Prioritize Quality over Quantity: Fewer but more impactful meetings can foster stronger alignment.
  • Embrace Cross-Functional Collaboration: Diverse viewpoints lead to breakthrough innovations.
  • Empower Employees: Reduced one-on-ones encourages teams to take ownership and innovate.
  • Stay Client-Centric: Quick, collaborative meetings ensure products evolve with real user needs.

Bringing It Back Home: MakeAMom’s Approach to Innovation

MakeAMom exemplifies this leadership agility in practice. Their product line—CryoBaby for low-volume or frozen sperm, Impregnator for low motility sperm, and BabyMaker for sensitive users—reflects deep cross-disciplinary collaboration and rapid iteration. The fact that these kits are reusable and discreetly packaged shows a commitment to client convenience and privacy, hallmarks of thoughtful product design driven by integrated team input.

If you’re curious about how thoughtful leadership and innovative product development intersect in the fertility space, exploring MakeAMom’s at-home insemination kits offers a glimpse into how customer-focused innovation is transforming reproductive health.

Final Thoughts

Senior leaders in fertility technology—and beyond—should seriously consider scaling back one-on-one meetings in favor of dynamic, cross-functional gatherings. This shift doesn’t just save time; it fuels the innovation necessary to meet the evolving expectations of people trying to conceive.

Could rethinking your meeting schedule be the secret ingredient to unlocking your organization’s potential? Share your thoughts or experiences with leadership meeting transformations in the comments. Let’s spark a conversation about smarter leadership in fertility innovation!


For further insight, don’t miss the original article illuminating this trend: Why Senior Leaders Should Stop Having So Many One-on-Ones.